【Report by journalists Zhang Deqin, Zhang Shanyu, and Lin Jiancheng from Yunlin.】
Ministry of Economic Affairs SME Department's "Emerging Enterprise" Award in 2016
The Ministry of Economic Affairs SME Department held the 2016 "Emerging Enterprise" award selection for SME Innovation Incubation Centers. Kangjianxin Biotech Co., Ltd., recommended by Huafan University, stood out among nearly 100 companies recommended by incubation centers nationwide and was selected as one of the 18 outstanding innovative enterprises in the country. During a meeting, Huafan University President Chen Yixing and Kangjianxin founder Zhang Liwen emphasized that this award brings more glory to Huafan's industry-academia cooperation and guidance efforts, which is truly gratifying.Entrepreneurship Journey
Zhang Liwen, an alumnus of Huafan University and a second-generation entrepreneur, witnessed the declining competitiveness of his family's electrical appliance industry. Leveraging his business experiences and inspired by his university studies in Creative Product Design, he founded Kangjianxin Biotech Co., Ltd. in April 2010. The company focuses on the research, development, and marketing of health and beauty products, using biotech medical concepts as the foundation for the beauty industry, and is committed to serving consumers from production to end services.Initial Challenges and Breakthroughs
In its early years, Kangjianxin faced difficulties securing orders, resulting in three consecutive years of losses. To overcome these challenges, Zhang Liwen sought assistance from his alma mater, Huafan University, and Professor Chen Junlin. In 2013, the company applied to join Huafan's incubation center. With the guidance of the incubation team, Kangjianxin received subsidies from the Ministry of Economic Affairs' instant technology counseling program in 2013 and 2015, successfully developing a new type of atomizing humidifier and a next-generation integrated facial care device. In 2014, using its own funds, the company collaborated with Huafan's Creative Product Design Department to develop a vibrating perforated plate humidifier. During the guidance process, the company established research and development records, introduced new 3D equipment, and cultivated outstanding technical talents, significantly enhancing its innovation and design capabilities.In terms of marketing, the company strengthened existing channels and, with the assistance of the guidance team, established domestic and international online marketing platforms, promoted experiential marketing, and participated in overseas exhibitions to expand its market actively.
With comprehensive guidance from Huafan University's incubation team, Kangjianxin turned profitable in 2013 and achieved a net profit of 1.66 million NTD in 2015. The "Ion Beauty Device," developed with Professor Chen Junlin's assistance, received widespread market acclaim both domestically and internationally upon its launch, contributing over 3 million NTD in annual revenue. The company has steadily upgraded and fortified its potential for future development. The excellent performance in industry-academia cooperation fully met the recommendation criteria, earning the company the award and public recognition from the Ministry of Economic Affairs SME Department, and becoming a superior example of industry-government-academia collaboration.
Huafan University President Chen Yixing stated that companies recommended by the university and awarded the "Emerging Enterprise" title over the years include Honey Story Museum Co., Ltd. (winner in 2010), Ruichun Soy Sauce Co., Ltd. (winner in 2012), Yuanshun Food Co., Ltd. (winner in 2013), and Shengfaxing Food Co., Ltd. (finalist in 2014), and Taiwang Food Industrial Co., Ltd. (winner in 2015). These awarded companies have become leaders in their respective industries. This time, Kangjianxin's award once again proves the dedication and effectiveness of Huafan University in industry-academia cooperation. Therefore, the incubation guidance team, led by President Chen, extended congratulations to Kangjianxin. The two parties will continue to deepen cooperation in the future, hoping that innovative and practical products will lead the beauty and health industry's trend, making the "Kangjianxin" brand synonymous with beauty.
